Elemnt brings onboard Sarfaraz Khan & Sheldon Jackson to create awareness about the use of Sunscreen
Elemnt, India’s 1st sports skincare & cosmetics brand has brought onboard Sarfaraz Khan & Sheldon Jackson to create and build awareness about the use of zinc sunscreen in cricket.
Most cricketers spend a minimum of 4 to 6 hours daily under the harsh Sun – whether it is for net practice or playing a T20 / One Day / Test match.
Not all cricketers are using zinc sunscreen. One reason for the lack of adoption is that most sunscreens were imported from Australia / New Zealand and that makes them very costly. Due to lack of affordability, cricketers do not want to invest in a good zinc sunscreen.
A second and more compelling reason for not using sunscreen is the lack of awareness and widespread availability of homegrown brands. Cricketers like Sachin Tendulkar, Virat Kohli, Rohit Sharma have been using sunscreen which is imported. Although these cricketers have a huge fan following, most youngsters who play cricket are not aware of affordable & international-quality zinc sunscreens in India.
Both Sarfaraz Khan & Sheldon Jackson have been using Elemnt’s zinc sunscreen for the past 7-8 months and are themselves satisfied with the results.
By bringing onboard known faces in the domestic cricket arena, Elemnt wishes to build awareness about the daily use of zinc sunscreen for better Sun protection.
About Elemnt
Elemnt is India’s 1st sports skincare & cosmetics brand (Elemntlife.com). Started in 2021, Elemnt caters to cricketers, runners & swimmers with innovative products. White zinc sunscreen & brown zinc sunscreen from Elemnt are used by top IPL & Ranji trophy cricketers including Sarfaraz Khan, Sheldon Jackson and others. For more information, visit elemntlife.com
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