Mumbai: In an inspiring gesture of generosity and passion for the game, the founder of the rising brand SASA Eyewear has gone above and beyond to support grassroots cricket. Over the past six months, the founder and the team have distributed cricket goods worth ₹2 lakhs to underprivileged players and cricket academies across Mumbai and Pune.
The initiative, driven by the ethos of “giving back to cricket selflessly,” has made a significant impact on the lives of many budding cricketers. The distributed equipment included over 80 pairs of batting pads, 30 pairs of gloves, more than 300 pairs of cricket whites, 30-35 helmets, 10 pairs of shoes, along with inners, skins, and other essentials.
Among the academies that received this vital support were DY Cricket Academy, Achievers Cricket Academy, Elevate Cricket Academy, Nirvana Cricket Academy, Divine Cricket Academy and few academies in Pune. This wide outreach has ensured that the gear reaches players who need it the most, enabling them to focus on their training and performance.
Speaking about the initiative, the founder said, “Cricket has given us so much, and this is our way of contributing to the sport we love. It’s heartening to see the joy and hope on the faces of young cricketers as they receive equipment that can help them pursue their dreams.”
The initiative has also been applauded by several cricket academies and coaches, who highlighted the crucial role such support plays in nurturing talent at the grassroots level.
SASA Eyewear, though primarily recognized for its premium eyewear, is steadily carving a niche in the cricketing community through initiatives like these. The brand’s commitment to excellence and a community-first approach have made it a trusted name not just in eyewear but also in sports philanthropy.
This act of kindness underscores the founder’s vision of empowering the next generation of cricketers. With plans to continue supporting cricket and its players, SASA is becoming a brand synonymous with not just quality but also compassion.
For more details about the brand and its offerings, visit sasaeyewear.com.
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